Lie-Proof Fitness, Part 1

Lie-Proof Fitness, Part 1
Authentic fitness is among the noblest of goals and one of the few things left in the world that no amount of money can buy. It is instinctively known that authentic fitness is only available to those willing to engage in some difficult and often very nasty work. Yet no matter how smart you think you are, you can get sucked into an entirely different and false notion about fitness. Here's how it happens:
You're no doubt aware that many of these contrived yet popular fitness concepts arrive in our consciousness via messages from someone trying to sell us something; a.k.a., advertising. We all think we're pretty good at filtering advertising from fact, but in the absence of any credible information even the most astute among us will often treat advertising as fact. And, in the presence of conflicting messages, we will simply adopt the position that more closely matches our pre-existing beliefs - and the truth is lost. How all of this applies to fitness ought to be obvious: when the messages contain words like "easy", "simple", "3 minutes a day", "...from the comfort of your living room...", "...a slim beach-body in two weeks...", or the like, we should be pretty sure that the subject is not fitness. But we're not.
The reason is that these messages want you to believe that they are about fitness, and will actually use the word fitness or its equally powerful sibling, "health", liberally in their messages hoping that you will connect it to their product or service. Sadly, their plan most often pays off. As a result, people are currently pursuing some ridiculous activities with the solid belief that it will result in that thing they think of as fitness? Years of their life and countless hours of their time may slide by before they realize that they've been tricked.
How do you 'lie-proof' yourself? The answer in the next installment coming soon.




